Music writing

Writing is the job I’ve done the longest and something that is, in some way or another, part of everything I do.

Starting with a blog called URBe back in 2003 (and still going strong), I ended up writing a weekly column for 5 years in Rio’s main newspaper (O Globo) and getting published  in main outlets, such as Rolling Stone, Folha de S.Paulo, O Estado de São Paulo and foreign magazines such as URB, Spin and Vice.

I write mostly about music and digital culture, but not only, having done branding and communication positioning for brands as well. If I had to chose, the piece I wrote about baile funk for XLR8R is possibly the thing I wrote that I most proud of.