Chico Bastidores

chicobastidores2

For Brazilian music legend Chico Buarque’s “Chico” release, I developed a digital launch campaign that revolved around a website called Chico Bastidores (Chico Backstage).

Using a code received when buying the album on the pre-sale, fans hadĀ full access to it’s daily content, including short videos, exclusive photos, interviews and first access to all songs on the album up to a month prior to the much anticipated release.

I also directed all the videos, including the documentary “Dia Voa” about the recordings. The project drove thousand of sales and generated a lot of press and buzz around “Chico”.

Year: 2011

chicobastidores

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