For Brazilian music legend Chico Buarque’s “Chico” release, I developed a digital launch campaign that revolved around a website called Chico Bastidores (Chico Backstage).
Using a code received when buying the album on the pre-sale, fans had full access to it’s daily content, including short videos, exclusive photos, interviews and first access to all songs on the album up to a month prior to the much anticipated release.
I also directed all the videos, including the documentary “Dia Voa” about the recordings. The project drove thousand of sales and generated a lot of press and buzz around “Chico”.
Year: 2011
Bruno Natal 