what I do

I lead creative teams, from concept to delivery, continuously pushing the possibilities of technology across multiple platforms. To raise the quality bar for creativity and execution, I work closely with cross-functional disciplines developing breakthrough yet feasible ideas that connect digital strategy, branding, content, and experiences.

As co-founder of Queremos! / WeDemand, I spent the past few years working on this disruptive music platform, connecting fans and artists through data and generating over 200 live shows in six countries. I spoke about it at SxSW, TEDx, TechCrunch Disrupt, MIT,  Cannes Lions Innovation and many others.

My background is in music writing (the reason I still write “journalist” at hotel check ins), having published in main outlets in Brazil and US, and documentary filmmaking, with a MA in documentary from Goldsmiths University, London (with a scholarship awarded by the British Council).

I have produced and directed many docs and music videos. After touring festivals around the globe, “Dub Echoes” was released worldwide through British label Soul Jazz Records.

Here you can find a selection of my works in different fields. Feel free to browse around and get in touch if you want to know more.