I’m a co-founder of Queremos! where I served as the creative director and head of communication & digital strategy.
It all started as a group effort to bring shows back to Rio through crowdfunding. It then spiraled up to become a worldwide platform for fan-driven live events through WeDemand.
The biggest challenge was not only to foster a diverse community of engaged fans, but mostly to successfully create a culture, a new way to prometo shows, both for the industry and music lovers.
With over 2 million registered users and 200 shows in 6 different countries under it’s belt, the objetive was achieved. In the process, we worked with artists from such different niches as LCD Soundsystem, Alabama Shakes, James Blake, Tony Allen and The xx, as well as YouTube stars like Jack & Jack and The Dolan Twins.
WeDemand gives power to the fans to demand their favorite artists in their city, allowing the artist to create a direct channel with them, using the information to route tours, sell tickets and message them. When an event comes together using WeDemand, it amplifies fan-artist engagement and improves the overall live event experience for both fans and artists.
Because of the disruptive nature of the format, I was invite to speak at many prestigious events around the world, such as as SxSW, TechCrunch Disrupt Battlefield (where Queremos! was one of the finalists), Cannes Lions Innovation (France), TEDx (Rio), the MIT (Boston) and many others.