Praya beer is getting bigger and bigger. They asked me to develop a training video to help educate its growing sales force on the company’s values, with a motivational and aspirational appeal. The solution I found was to tell the story through the eyes of their first and most successful seller, letting Frank tell the team how he got there and how working for Praya has positively impacted his life. There was also and accompanying corporate video with Praya’s history.

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