Bate Rebate

To celebrate Children’s Day (a Brazilian holiday), I reached out to Flamengo, Flamengo, the most popular football team in the country, to create something memorable.

I developed the concept, produced and directed this heart warming prank where players gave these little fans the surprise of their lives. This was a co-production between and Flamengo, released on the team’s social media channels.

It reached +5 million views on Flamengo official networks in the first 72 hours (+220k likes, +50k shares, +10k comments) and it became a viral sensation, ranking at #7 on YouTube’s trending chart.

Year: 2018